A huge part of this SEO contest is about setting the record straight. Win or lose, we want the world to know that Wix has incredible SEO capabilities. With a little bit of knowledge and a carefully crafted strategy, any business can promote themselves to the top of a Google SERP by taking advantage of the tools available on Wix.
So if you’ve heard that the Wix platform comes up short in regards to SEO, you may not be aware of everything we offer here at Wix. And if you really think of yourself as an SEO Hero (or an SEO Hero wannabe) then you should definitely be familiar with all you can do on Wix.
When it comes to SEO, we want every SEO Hero to know “Yep! Wix can do that!”
HTTPS: Wix is Easy, Stunning & Safe
Every Wix website can now have HTTPS, the highest security standard certificate. HTTPs means that all of the information and communication on your website is encrypted, authenticated and secured. Not only is this great for SEO, but is also provides an extra level of reassurance to your visitors, letting them know that their information is protected on your website. Google likes it, you look professional and your users feel safe — a triple win. Learn more about how to add an SSL Certificate to your Wix website.
Advanced Blog Capabilities: Customize How Your Blog Looks on Google
The Wix blog offers lots of advanced SEO capabilities, many of which are brand new. We’re even using them right here, right now, on this blog. From within the Wix Blog Manager, you can set Advanced SEO settings for each post you write.
These advanced blog settings allow you to:
Choose a custom URL with appropriate keywords
Customize the post’s meta title and description
Change the post title for mobile devices
Write an excerpt of the post that will show up on your Blog feed
See a preview of how your post will look on Google
Clean URLS - Choose the Best Names for Your Website’s Pages
Every SEO Hero wants clean URLs and at Wix we’ve got ‘em for you! They’re great for Google and make it easy to include target keywords in the URLs of your site’s inner pages. Plus, they look professional, are easier to remember and share, and are compatible with Universal Analytics.
Let’s Get Technical
As part of our mission to make things easier for our customers, Wix helps take care of the technical sides of owning a website and optimizing it for search.
If you’re making the smart move and transferring a website to Wix, you can take advantage of 301 redirects. This is particularly important if your previous site has strong SEO. When you set up a 301 Redirect, you can bring all new traffic to the new site while building off of the strength of your previous URL.
For some important technicalities that matter most for SEO (and SEO Heroes), Wix automates the process. Here’s how Wix takes care of helping you get your site noticed by Google — and your target market.
Wix automatically create an XML sitemap for every user’s website and submits it through the robots.txt file straight to major search engines. Since the sitemap is dynamically generated on our server, it is always up to date with any new pages you’ve added (or removed) from your website.
Wix provides search engines with detailed information about your website’s content using schema.org markup. This helps search engines pull specific information from online stores, including product names or prices, so they can be displayed right on the SERP.
Secure Hosting is Included
As if all of these SEO options weren’t enough, there are many more SEO features in the works as we speak. We hope you’re paying attention because in the coming weeks and months, Wix will be releasing some brand new SEO-related products and capabilities.
We know that SEO is a priority not just for the SEO Heroes but for most of our users. That’s why we’re constantly working to create tools that can help you rank high in Google for relevant searches. Stay tuned!
In the meantime, you can brush up on your SEO knowledge with our SEO Tool Kit. It’s jammed to the brim with tips, tutorials and how to articles.