Have you always felt a little different from those around you? Do you feel one with Google? Can you predict search results before they happen? If so, you may have some brewing SEO powers waiting to be discovered. Let’s see if you have what it takes to be an SEO Hero.
Keep in mind, becoming an SEO hero takes time and dedication. Heroes set the standard for SEO practices everywhere, so even if you’re born with a natural skill, you’ll need years of practice to reach your full potential.
What differentiates an SEO hero for a villain? They’re born with a distinct intuition for white hat practices and the desire to make the Internet a more accessible place for everyone. If you have the following qualities, then joining Professor Fishkin’s Gifted SEO Optimizers might just be the perfect place for you.
Committed to Fresh Content
If you would rather create fresh, original content than copy someone else’s then your intentions are in the right place. It takes a genuine person and not a robot to sit down and write clear, concise content that answers search results accurately. An honest SEO hero doesn’t rely on clickbait, never duplicates content or exhausts keywords - no matter how tempting it might seem.
To brush up on your content skills, check out “Freshness Factor”, Evergreen’s course on creating organic content. You’ll learn everything you need to know from snackable content to delicious blog articles. Come to class hungry, Evergreen only uses fresh ingredients to create the highest-quality content possible and you’re allowed to sample! You might also enjoy learning the basic fundamentals of keywords in Professor F’s KW Research Lab. Although we highly recommend bringing your own safety goggles… some keywords are explosive.
Detail Oriented & Organized
Being detail oriented starts with yourself - from the way you part your hair to the fabrics you wear. It takes a great level of attention to be a real SEO hero. This way you’ll notice the tiny details that go into the user experience and how it can be improved. We know it’s not easy, but you’ll need patience and an eye for the little things if you want to rank higher than the rest. Sitemaps’ course, User Experience, will teach you how to understand the relationship between a positive user experience and duration on site. You’ll want to stay fully caffeinated to remain alert and ready to learn. This course is highly recommended for new SEO heroes looking to strengthen their detail-oriented mind.
Creative and Ready for Change
When it comes to the Internet, things can change at a moment’s notice. You’ll need to be quick on your feet, creative and ready for anything. It’s important to practice quickening your reflects, because you’ll need to react to change in seconds. To practice, try sitting at your computer with a cup of hot coffee and a cat. How quickly can you catch your coffee cup when Snuffles knocks it over with his rambunctious tail? Is your natural instinct to just watch your coffee tip over and drain onto your keyboard or do you grab it mid-air and prevent the spill from happening at all? If you relate more to option 2 then it’s that kind of attitude that will push you straight to the top of the search engine.
To improve your agility, explore “Avoiding 404s” lead by Quickloader. Here you’ll learn how to quickly defend yourself against 404s and other errors. You’ll be amazed at how much faster your reaction time is in general. Which not only helps when your cat spills your coffee, but in general. We highly recommend coming prepared with energy bars, because you’ll need to refuel once class goes out.
Like all good things, SEO training takes time, patience and a great deal of ambition. Remember, every hero brings something different to the table. Focus on what you’re already good at, and take Professor F’s courses to improve on everything else. The good news is, you’ve already got the natural skill set. With time, you’ll improve on everything else. So keep on predicting search results and working on your fresh content. You’ll get the rest eventually! And when you do, you’ll know why it’s worth the wait.