Make sure that your contact details are easy for visitors and search engines to find. This is particularly important if you have a local business. Include your complete “NAP” (business name, address and phone number) either on your contact page or in your website’s header or footer. The contact details should be actual text (that search engines can read) and not an image.
Interlink Between the Pages on Your Site
Linking among the pages on your website (also known as internal linking) helps search engines understand the structure of your website. It’s good for UX too! Links help users navigate your site and find the information that interests them the most.
Check Site Speed
Not sure if your site is up to speed? You can find out how fast your pages load using a handy tool like webpagetest.org which Google’s John Mueller recommends. You can also use Google’s PageSpeed Insights which will offers tips about how to improve your site’s performance.
Compress Images Before you Upload
Images can slow down your website significantly, something both users and search engines hate! To prevent this, compress all of your images before you upload them to your site. Wix automatically compresses your images, but to get them even smaller, we compressing them first. Try tinypng. It works like a charm!
Have a GoogleMyBusiness account and focus on getting customer reviews. This will help your business to get into the local pack and see more traffic.
Create Descriptive Product Names
If you have an online store, make sure to give your products descriptive names. For example, if you sell jewelry and have a beautiful pendant called “the teardrop,” don’t just call it “teardrop.” Write “teardrop pendant 18 carat gold” or something similar. This will help search engines and customers understand exactly what you are selling.
Create Search-Friendly URLs
Include search engine friendly URLs for each of your pages. A good URL should briefly and accurately describe the content on the corresponding page. If you can use a keyword - do it!
Submit Your Website to Directories
Local businesses should always submit their website to directories like Yelp, Merchant Circle and Yellow Pages. Most industries also have their own relevant directories, so look around for ones that relate to what you do. A listing in these popular directories can help make it easier for both customers and search engines to come across your site.
Find Your Niche
It’s easier to rank high on Google when you target specific keywords. Hone in on a specific niche and your chances of success are much higher! For example, if you have a Chinese restaurant with lots of vegan options, you could optimize for “vegan-friendly Chinese food” rather than “Chinese restaurant.” While the target market might be smaller, you will have a much easier time working your way to the top of the SERP and your conversion rate will be higher.
Monitor Your Links
Use Google Search Console to check what websites are linking to you. If you find any “bad” or “spammy” links, be sure to disavow them.
Write Great Descriptions for Every Page
Your meta description is the brief text about your web page that people see on a Google SERP. It tells searchers and search engines what your web page is about and should encourage people to click on your site. Write accurate, relevant descriptions using keywords. Keep them short and to the point. (approx. 150-160 characters)
Beware of Popups on Mobile
On January 10, Google started punishing sites on mobile search that have “intrusive interstitials.” That’s their fancy term for popups which prevent relevant content from being easily accessible. You can get the details from Google here
Make Sure Your Website Has a Clear Structure
When determining rank, search engines look for websites that are easy to use and navigate. Make sure your sitemap and structure are intuitive for users and Google alike!
Use Keywords in Your Anchor Text
Search engines look at the words that are linked in an anchor to understand what a webpage is about. Rather than linking words like “Read More” or “Click Here,”place the link on a relevant keyword or phrase
Use the Right Format in Your Title
If you run a local business, the best practice for writing titles is to use the following format: Keyword | Location | Brand Name
Use Vertical Bars (|) in Your Title
But don’t use any other form of punctuation! The vertical bar helps make your title easier to read on a crowded SERP.
Make Sure Your Website is Mobile-Friendly
In 2015, Google started giving priority to mobile-friendly websites in mobile search results and with the rise of “mobile first,” this is even more important. That means a mobile-optimized website is a must!
Get Clicks from Google Images
Write accurate, keyword-rich alt text for the images on your website! It increases the chances that your images will show up in a Google Image SERP and attract new visitors to your site.
Do Proper Keyword Research
Don’t trust your gut! Even though you probably know your customers well, don’t rely on your instincts to guess what people are Googling. Use a keyword tool to learn what people are really looking for on search engines.
Add Rich Content to Your Website
Add rich content like audio and video to engage your visitors and keep them on your website longer. Increasing your time on page stats can give you a great boost with search engines!
Optimize the Title for Every Page on Your Site
Give each page on your site a unique title that includes at least one keyword relevant to the page’s content. Keep it under 60 characters long.
Choose the Right Domain
Your domain is one of the very first things that Google looks at when crawling your site. Keep SEO in mind when considering ideas for your website’s URL address – you can even customize it with a cool domain suffix. The perfect URL includes one of your target keywords and your business name.
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