Professor F's Vision
“I believe that humans deserve to get accurate and relevant results on SERPs. Over the years, I have devoted my powers to reading the minds of search engines near and far to find the most relevant keywords and queries across the web. My mission is to promote the use of good and fair SEO practices. But I can only accomplish this and make the Internet a more searchable place with the help of the SEO heroes.”
About Professor F
Rand Fishkin, also known as Professor F, has dedicated his life to helping website owners improve their SEO. Born in 1979 in Flemington, New Jersey, Professor Fishkin understood he was different. He tried to live life as a normal entrepreneur - designing websites for clients. But it wasn’t enough. The pull to search engines was too strong - he could no longer deny his ability to telepathically predict what people were searching online. Both amazed and terrified by his strengthening telepathic powers, he decided to keep it a secret. The only outward sign of his singularity was the extravagant moustache he started growing while still in his teens.
In 2002, his anonymous world was disrupted. His longtime friend Tagmeto, also gifted in SEO, started using his powers for evil. There was no knowing what Tagmeto would do. At a moment’s notice he could take control of any website’s source code, from meta tags to design attributes. In his hands, a website was nothing more than a series of simple, erasable letters.
Nothing could be taken for granted and the entire Internet was at risk. Professor Fishkin had only one thing left to do: devote his time and resources to fighting SEO villains, and protect innocent websites from losing their online visibility.
After founding Moz and publishing numerous books, guides and articles like the Beginner’s Guide to SEO, Professor F started recruiting his own SEO force. In 2016, he took under his wing a talented group of gifted SEO optimizers and provided them with a safe haven for SEO Heroes to learn and master their abilities. Together they will continue to fight SEO villains and make the Internet a more accessible place once again.
Curious who the SEO heroes are today? Get to know Evergreen, Sitemaps, Quickloader, Nightproxer and SERP to get one step closer to becoming an SEO Hero yourself.